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Microsoft is still so cool for consumer

Article by Xiaohe

From Microsoft headquarters "future" home of experience, after almost out of there will be consistent answers: technology inconceivable, Microsoft is still very cool.

If the past 30 years, Microsoft realize the original Bill Gates to people's vision, let everyone that the table all put a have a computer, so the future, maybe Microsoft will let your desks into computers - calculation everywhere-even.

This is "the future home a corner of the small: look be like common kitchen metope, also turned into a computer screen, top with today's weather forecast, such important matters schedule remind. When you receive a friend invite you to attend the party after the letter, you can simply choose to accept or reject, your friend will from this "metope" on receiving your reply, meanwhile, your schedule will automatically generate, if you openings ask, for example, today I need to do? There will be a beautiful robot voice at any time to answer your questions. If from "the future home" to look for Microsoft's innovation clues, easy to understand, why the big sell Kinect now in industry aroused waves.

In march, Kinect to two months sales 800 million records, by guinness world records as the fastest in the history of sales consumer electronic products. It is even given a more highly meaningful: third human-computer interaction revolutionary origin.

In fact, in the past 20 years between, the keyboard and mouse has been the main way man-machine dialogue, and Microsoft's Kinect created different dialogue mode, adopting a more natural user interfaces. According words, "with the highest levels of the interface, is the existence of person feel less than interface Kinect us to use games. Above, this is just a small application, later it will go to all kinds of equipment, including to Windows, above on TV, mobile phone. So we only see the beginning of natural user interface. This technology brings the disruptive revolution, is our below five years, ten annual meeting very excited things."

"I rarely say 'revolutionary' the word, but it was a revolution." He said.

Recently, Microsoft has announced the release of Windows based the commercial Kinect software development kit (SDK) Kinect for Windows, this action is almost in the industry, more caused sensation programming personnel can use movement induction technology to write software, people has almost sniffing the breath of the revolution.

People once again see the giants play up cool to power, heard him in consumer electronics market in the roaring.

Innovation lasting motivity: young challenge authority

"I almost all social class registered the site, plant war, crazy bird zombies, I will be a play, so that I can feel it, understand young people playing what, what they need."

Like many of his employees according as almost every day in micro bo, Facebook, happy nets and many other big cities in social networks nor language. He needs in these seemingly very time-consuming tools in the important find what they want to answer.

All the "big business" is faced with the same problem, policymakers once cannot understand the change of the market, will lose opportunity.

"You want to find young people, to listen to them, you are aware, the Internet service, social networks are a young man's world, to let them to do more decision."

Young people's strength, for Microsoft is 35 is very important. Now, Microsoft established many such as "grassroots innovation" for young people to the mechanism, the sounds and ideas can influence more research and product.

For any big company speaking, innovation is faced with the same problem: how to overturn the authorities.

Windows and Office is Microsoft's biggest hero, in lasting innovation is Microsoft made the best samples. Earlier this year, the Windows 7 operating system of the market share of the global has reached to 20%, Windows series products of 91 of global operating system market share. And Office 2010 also emerged as the fastest in the history of consumer version of the sales Office, so far, has sold more than 600 million sets, more than 7.5 million people worldwide in using Office software.

Both also the biggest contributor to Microsoft's profits, but obviously, Microsoft is also struggling to make them more open. "Windows is not a religion, it is a kind of ability and the tools."

According to stay in these, said if business "that just ten years ago Microsoft." Microsoft about cloud computing, natural user interfaces business in Microsoft's share of the overall business, and is gradually increase the consumer products, such as gaming, etc, are also in the rapid increase in the next five years, people will see new business, they will soon development, even more than Windows and Office. "

Fresh energy still comes from the interaction mechanism of the technology and products. ARD chief technical officer of Microsoft Asia academy, Lin, creating together with according with witnessed Microsoft's innovation mechanism: put the most cutting-edge technology and ideas into products, and change people's lives. In 2003, the Microsoft Asia academy, will set up to product development research achievements transformation, one of the main duties became it.

"The institute went like buy insurance, when you find companies invest products have a problem, can quickly provide new technology institute, to meet the challenge." In according with atc, it seems, to ensure that the interaction mechanism of the institute of Microsoft forever stand in the front and technical clingy market pulse.

Three screen a cloud: defining the future

Microsoft Asia research institute of technology strategy director ZhangYi cause the sunshine was fully "Bing - GO" restaurant, meet other department colleagues, and emulating a, a from creative into product idea is sometimes so's birth.

"Bing - Go" and "cloud + end" is the new building for ARD according the name restaurant. Microsoft important strategic direction -- cloud, end, search, mobile is contained in these two name.

In Microsoft Asia research institute President hong view, the "three screen a cloud" in this innovation is Microsoft in the future a last-minute victory run. "PC screen" is an enterprise customer representative, this is Microsoft's strengths, "to work they will think of Microsoft, thought of Office." And that mobile phone screen and DianShiBing is fragmentation era must capture the commanding heights, the PC and TV has obvious advantages in urgent need for the Microsoft smartphone field and has a breakthrough.

Windows 7 please with nokia's cooperation, known as is both parties "jedi counterattack", also let Microsoft in the mobile area saw the rebirth of hope. "Microsoft has hope can be successful, such a contrarian operation and achieved very good progress, I can't think out other company." Hong said.

And in the search field, in a demanding pursued after, recently Microsoft gain some good news, Microsoft march top the U.S. search engine market share from rivals 30.01%, lost to recapture the part. According to comScore did recently a market share survey report shows that will be released, since the date of market share increased by more than 50%.

In all "screen", is behind the advent of clouds. Cloud computing is following the mainframe, the client and server technology system after the third wave of innovation, the technical tide, Microsoft has be big winners.

Microsoft's chief research and strategy officer, Craig Craig is world-famous scientists, from his vision of the cloud could see Microsoft in the ambitions of the "clouds". "In the medical and education field, cloud computing will be able to prowess, more powerful client equipment and natural way of user interface, will make computing clouds play more important role of a medical robot,. For children in poor areas can provide medical services. Go to a computer, as it came, it could be the diagnosis dialogue." your body

Now, Microsoft CEO Steve ballmer great determination and will bring the 90% of the resources in the clouds above the best resources - the most important area, on the important, Microsoft's experience.