Microsoft and Google intended to block the takeover of the rival
Article by Kate
Guide language: the United States "fortune" magazine articles online today said, although it is not accord with buy yahoo and Microsoft or Google's strategy, but they all worry about this important assets fall into the hands of the other party, and therefore have to prevent the other team from the way through bid for purchase.
The following is the full text articles:
Lined up to bid
Although yahoo current situation is bad, but the ropey Internet company is like school as the most beautiful girl, attracted numerous suitors.
According to media reports, Google and Microsoft (the Po) all involved in the to yahoo acquisitions, but are not prepared to buy-out the company, just want to take out 12 billion dollars to help private equity company spread mergers and acquisitions.
However, for the two technology giants speaking, purchase such a ghost portal is the use of them? It not only to give up the search, once a dominant display in advertisement market also gradually lost power and influence, but also just to fire the CEO.
"The bid for seems to be a gamble, but I think it is more like a bridge." The American market research firm Yankee Grup analyst Karl HuoWei (Carl Howe) said, "sometimes, bridge player to beat his opponent scores higher than win the contract."
Strategy is not
Strategically, yahoo is not very suitable for Google, but the search giant obviously don't want yahoo fall into the hands of Microsoft. Microsoft recently and yahoo renewed profitable revenue sharing agreement, with Microsoft will provide the technology should be for yahoo search engine. By taking over yahoo's search business, Microsoft control of American search market share will more than double.
According to comScore data, a relationship that will have the United States should be about 30% of the search market share. This will be enough to attract the attention of advertisers. As long as can terminate this cooperation, it is clear that as Google will benefit.
At the same time, buy yahoo also do not fully meet the Microsoft's strategy. But Microsoft online services department of each quarter loss are as high as billion, and will be in the search market position is not stable.
U.S. investment bank Blaylock Robert Van analysts, Joel we MoWei watts (Joel Achramowicz) said: "Microsoft can't bear yahoo fall into the hands of Google, it will lead to will be encountered 'kiss of death'."
As with Google, Microsoft and yahoo may also think the price lower than its competitors in the midst of a transfer.
Acquisition obstacles
But if it is a gamble, Microsoft and yahoo hand CARDS couldn't do. Microsoft has submitted in 2008 to yahoo billion takeover bid, but was rejected. Yahoo current market value for 21 billion dollars.
"Sometimes, you are lucky." Microsoft CEO Steve Ballmer (Steve Ballmer) last week in Web 2.0 summit about the fact that a past, said that he is not very recognized the potential asset purchase behavior.
Microsoft's bid for yahoo in after a, Google and yahoo search advertising and reached a cooperation agreement, but eventually the U.S. justice department under the antitrust pressure and give up. Analysts think, whether directly or indirectly bid for yahoo, Google would no doubt cause severe again the antitrust review.
"The justice department said Google participate in yahoo would block the competition, since business environment and didn't happen too big change." American business research and consulting company Frost & Sullivan chief consultant Ronald case LuYa (Ronald Gruia) said, "for Google, yahoo in the extremely unlikely."
Setting aside the gambling and bridge aside-this may indeed be a giant between "coward game".
"Although they are not so want to yahoo, but also do not want the company's advertising revenues fall into the hands of the other party." American independence technology consultant Rob · nordex le (Rob Enderle) said, "but it is a mess, yahoo I doubt whether they have really wish to put resources to save yahoo. So for the both sides would, this all the more like 'refused to strategy, not' 'acquisition strategy'."
Value on
But yahoo is not without value. Part of the analysts said it is still one of the world's most visited web site, and is still the most powerful r&d strength Internet content one of companies.
For Google or Microsoft such companies, and maybe this is really useful. The two companies have started to users with multimedia content: Microsoft will start to open this fall in Xbox Live network, through the original ways to help users to search the movies and TV programs. Google also began with YouTube sell the movie. Even reports, this company has been through the Music Beta service to sell Music.
IDC analysts Sue · phil DE man (Sue Feldman) said: "this relates not only content. If design proper, content and technology synergies among will also produce" 1 + 1 > 2 ". Think about the effect of iTunes will understand."
Microsoft or Google is unlikely to buy yahoo realize the success of iTunes type, but they can get some strategic interests through yahoo, Google can expand the Google + user groups, and increase the advertising a; Microsoft is can use yahoo make will be out of the red.
Finally, analysts agree that, if yahoo is Google or alibaba (the Po) such a rival acquisition, and will be of Microsoft poses the biggest challenge. Although yahoo problems, but to Microsoft is concerned, it is perhaps a have to swallow the pills.
"When all people realize that yahoo for Microsoft for long-term development of the important strategic significance, Microsoft why so capricious?" We MoWei watts asked, "at this moment, who is more important for Microsoft? Skype or yahoo? I would say for sure: yahoo."
Kate a professianl writer , it provides the high quality products, such as Nightclub Audio Equipment Manufacturer, Professional Karaoke Equipment, Gymnasium Sound System, and many more.